You are getting close...
Bitcoin will be adopted by rich and wealthy long before "maintstream" catches on to it. By all account this accumulation has already started and should continue.
Don't be concerned with selling Bitcoin to the masses as if somehow that is what will give it value. The masses in general are not so wealthy and even combined the capital they can trust into Bitcoin is infinitely small compared to the 1%.
The 1% don't need apps, promotions campagains, newbie guides, search engines or MORE TRANSACTIONS. Bitcoin as it exist now, as a deflationary censorship resistant store of wealth will serve their interest perfectly as the existing economy erodes and they make their way for the exit.
Good point there, i forgot the herd mentality.
Its obvious that the rich will join the boat first, they always do, they are opportunists, thats why they are rich.
And after they made alot of money, the sheep will then follow their leaders too and join.
However we can accelerate this process, i dont really want to wait 20 years for bitcoin to start, when it can be done in 3-7 years.