You (and Tom) are dreaming if you think it's going to run at 60w. The reason he doesn't want to post his power specs is because he knows they are going to be high.
Why is it attainable for your company but only dream-able for others?
Maybe it's because they are producing a Full Custom ASIC where the others use Standard Cell designs:
http://www.youtube.com/watch?v=bT-smMzg54k&feature=relmfu
at 0.48 "full-custom asics, etc
Quote
By the way, BFL doesn't use the phrase "full custom" to mean the same thing it means in the industry.
We don't? Please elaborate. (I'm serious, I'm not being snarky. If we/I am using it incorrectly, then I would like to use the proper term.)
Standard-cell ASICs and synthesis-flow ASICs are not considered full-custom chips.
The phrase "fully custom" is a BFL-ism that sounds a lot like "truthiness"
In fact the third google hit for "fully custom asic" on the entire interweb is BFL which ought to be a hint that it is a contortion of the usual industry terminology...Of course that assumes they're being on the level with all of these statements.