ETH raised over 15 million, so it is somewhat expected to be hyped about.
Their command line interface is somewhat underwhelming, & they don't even have an official wallet yet, and state
you're download it at your own risk
https://www.ethereum.org/ether And despite that they have very high volume. Imagine when they have official client and non-beta release. They probably will overtake BTC. Nem can only go down from here, not up.