The headline is misleading. It's a bitcoin debit card only available for residents of some american states. The EU is discussing cracking down on virtual currencies and prepaid cards, so I doubt it's going to be offered to EU citizens. Besides, bitcoin debit cards are nothing new, a number of exchanges were already offering them but with high fees.
There is a catch: The card is currently only available to residents of Alabama, Arizona, California, Delaware, Georgia, Idaho, Iowa, Kansas, Maine, Mississippi, Nebraska, Nevada, New Jersey, North Carolina, North Dakota, Oklahoma, Pennsylvania, Puerto Rico, South Dakota, Texas, Vermont, Washington, West Virginia and the District of Columbia. That's two-dozen regions in all.
I don't know have these EU effects already taken place, but yesterday when I logged into my Coinbase, they have asked more personal informations from me even though I have already bought several times some smaller amounts with my credit card. Maybe they have already made rules stricter for Europe.
About this card, I don't see anything revolutionary about it. Bitcoin wasn't meant to be about this. But I guess that this is just a step until we won't have big adoption and until we won't be able to spend our coins everywhere. Then we won't need these kind of cards!