The headline is misleading. It's a bitcoin debit card only available for residents of some american states. The EU is discussing cracking down on virtual currencies and prepaid cards, so I doubt it's going to be offered to EU citizens. Besides, bitcoin debit cards are nothing new, a number of exchanges were already offering them but with high fees.
What the title means that you can pay with the card anywhere in the world as long as they display the visa logo. This is very significant step in the adoption of bitcoin. Even though this card is only available in some states in the America, I believe it will be available to other states in the future. It is better to be available in a limited number of places to test its usability.