Quote from: Rias on December 10, 2015, 05:44:40 PM

Quote from: dEBRUYNE on December 10, 2015, 05:07:33 PM

@Rias, I am curious, how would you improve the website? I think it is fairly OK at the moment.

Well, fairly OK is not the best for conversion funnel. I was talking about broader public and from that perspective it's easier to say what is not worth improving.

Just a couple of thoughts from the top of the head:

1. Who is actually the target audience? What people the site should pursue and convince to download the software? As of now it seems that the site is targeted at those who already know about Monero. Too geeky for a layman, too feature-focused for not-sophisticated bitcoiners. It doesn't represent benefits for the user, it focuses on how the tech works inside.

Currently the site is a project for those who know about Monero/CryptoNote. It assumes an average user to know what he's doing there. In reality, an average user doesn't know and doesn't wish to try to get to know.

I'd say it's better to identify those who might be visiting the site (where are the adjacent market niches?) and try convincing them with their language.

2. The whole Getting Started section is inadequate. Lots of reading, pure text. No screenshots for GUI Wallet (well, why not, I might want to see what I'm about to download), no descriptions. This one should be very descriptive and intuitive. Show me what I'm dealing with, convince me of the benefits, lead me towards target action (download?).

3. A number of text-only pages. People hate reading. Structure, visualize, simplify. It's too easy to lose a visitor because of making him read.
What's more, it's quite complicated to navigate across the site if I don't know anything and would like to start somewhere. There's no easy point of entrance.

4. Lots of stuff and tech slang nobody knows or cares about. Design & development goals look nice, but can I have a taste of what it actually implies to me as a user?

5. Blog/News/Diaries are outdated. "Is this project abandoned?"

6. And actually, pretty much every page looks amateurish. It might be ok depending on the target auditnce, but in general it may send polar messages to users. A more polished style could help I guess.

7. Finally, https://getmonero.org/ is just lol (select language, choose wisely!). Come on, index page is crucial.

8. And yeah, SEO.

I agree with 1,2,3,4,5. Can you make a new website? Or maybe lay out some slides of how it should look? And then maybe someone could hack it together with the github thing. All I can do on the github is text, and throwing some images in there.

regarding 6, how polished do you want? My favorite polishing is this: https://bytecoin.org/ , and this communicate why I don't like the polished look. It looks like its trying too hard. Where's that image of a Ferrari shell on an accord when you need it.

I mean, should we just clone https://bitcoin.org/en/ ?

I'm sure things will look more better when we hit, i dunno, 30$ and some folks can decide to "retire" a little earlier from their day job.