There is mention of it, but I think it's safe to assume they don't call it by name because they'll end up re-branding it, to match up with GoCoin's brand. Since the combined company will continue operating as "GoCoin" I didn't really expect Ziftr's branding or naming to play heavily.
In case anyone missed it, when the press release says: "Ziftr's customer loyalty program," and "...incentivize their customers with a rewards system based on blockchain technology," they are referring to Ziftrcoin.
This is true and I'd say this sums it up fairly well.
I had nothing to do with the press release but I believe it's worded the way it is for both branding and legal reasons.
Also, I don't want to go into too much detail responding to comments that are likely on a few ignore lists anyway, but how can one company be legit and the other be a scam? From the press releases one can see that the merger took over 6 months. You'd think that would be enough time for the companies to vet each other, investigate finances, tech, etc, wouldn't you think?