Heh, I remember as a kid hearing my mother hum the jingle to this famous ad as she did the laundry:



Funny, I don't remember her ever telling my dad that

1.  "The tensile strength of this soap powder far exceeds that of dirt."
2.  "This detergent's oder is far more powerful than the smell of your work socks."
3.  "Did you know that Ajax can do the same thing as Atlas -- without shrugging?"

So, from nearly sixty years of training in front of the old boob tube, I've become an expert at recognizing the purpose of a good advertising slogan.

If you can get people to ask, "Oh really?  In what way exactly is Ajax stronger than dirt?", then you have solved half the marketing battle.

So, if we can get the ordinary, non-crypto-aware consumer to ask a similar question, "Oh really, In what way exactly is BitShares safer than a Swiss Bank?" than we will have done our marketing job.

So, I would appreciate it if you would continue to complain everywhere you can about my favorite marketing slogan.  I'd like to see everyone's mother humming that jingle on the way to collect her yield on her unconfiscatable, unrehypothicatable, un-bail-in-able, uninflatable and unbetrayable savings.

They also continually attempt to market Bitshares as "Safer than a Swiss Bank" and "Your own Fort Knox!" when they know it is subject to the flaw mentioned below.