Quote from: Whistleblowa on March 11, 2016, 07:42:18 AM

Quote from: adamastor on March 11, 2016, 05:33:14 AM

Quote from: Skarfur on March 10, 2016, 10:05:03 PM

We are first now starting to really go forward with promoting Auroracoin in Iceland. The reason we haven't been pushing the project much here is we wanted to have a solid base first and eliminate as many uncertainties as we possibly could before we started to introduce the project to others here in Iceland. The reason why is simple, Iceland is quite small and getting major attention is relatively easy if you know what to do. So we did not want to go forward and get the nation's attention just to blow that opportunity on bad media because we weren't ready.

Some of the things that we knew had to be in place before we could really move forward were things like the premine burn, ISK / AUR exchange, Legally established entity in Iceland to represent Auroracoin (Auraráð - Icelandic Auroracoin Foundation) and more secure and stable blockchain. This we have done along with many other things that have to be in place.

Now when we have these things in place and we have a solid group of like minded people who are in this project for the long term, we are ready to start promoting Auroracoin in Iceland. This will be a long and difficult uphill battle that will be serious hard work. This is why we are planning to try and get as much initial attention as we can and make the nation Auroracoin aware.

This is where the idea for the bus stop advertisements comes in. For some of you this might sound strange but the fact is that here in Reykjavík we don't have much tradition for posters and billboards to be spread all over the place. Surely we have but it's just not that much. If you were to count the advertising posts and billboards in Reykjavík you would without a doubt see that the bus stop hangers would be the majority. That is why we are thinking to have a 100 bus hanger campaign in Reykjavík for one week that leads up to us opening the ISX exchange. And at that time we will use all our little tentacles to pull all the strings we possibly can with everyone we know to get as much media coverage as we possibly can. Though nothing is guaranteed we like to hope that the first cryptocurrency exchange in Iceland would get some media coverage.

So the idea here with the bus stop ads is to try and have them as simple as possible. Just huge white poster with just the Auroracoin logo and name (Nothing has been decided regarding this so I'm just pitching my idea personal of the posters) and nothing else (maybe a simple phrase and a QR in the corner). The reason I would not like to have anything else is that this will get attention. Beside all the people who will see this because they are taking a bus from that hanger or sitting in a bus that stops at the hanger then there are over 6million car drive by for these 100 hangers in this week. People will see this huge white poster that completely separates itself from everything else in the environment when they drive past it and it will burn into their subconscious. People who notice this will be curious because they don't see anything more there, they will want to know more. I don't really think you need to tell anyone here that he needs to go to auroracoin.is to know more about Auroracoin, that is pretty much a given. So bottom line we are not parading anything nor would it be a propaganda in any way. Just simply making people aware and curious for the real exposure we want to get when we take the Exchange live.

For those that are interested, here are more detailed information about the routes being offered with traffic numbers.

Route A http://www.afa.is/index.php?option=com_a-adallisti&Itemid=49#6
Route B http://www.afa.is/index.php?option=com_a-adallisti&Itemid=49#7
Route C http://www.afa.is/index.php?option=com_a-adallisti&Itemid=49#8
Route D http://www.afa.is/index.php?option=com_a-adallisti&Itemid=49#9

im an optomist and believe this will have an impact but the campaign will only last one week. After that week people might land up at the exchange and might or might not buy some coins.

this method is expensive and short lived. In my personal experience, the cheapest most sustainable way to market is to keep an open discussion going with the people of iceland and this is best done on facebook.

I do believe that any other info you put on the poster should lead straight to a facebook page and not the website so that people like soltangris can keep them engaged and try and hook them in or "seal the deal" or "close".

I can get my facebook guy to be on standby to respond to facebook queries in real time.

I can also help with a facebook campaign. All I will need is 50 000 AUR to distribute to people in Iceland for those few people who missed out on the first airdrop. The only concern I have is that with the 30 000 people that received free coins from the first 5 million premine airdrop that it didn't have a big impact on the price. Well the price did skyrocket but I think most Icelanders dumped out to get into fiat and left a few bagholders.

I assume most people in Iceland know about AUR from the first airdrops and major media coverage and nothing happened, what will be the difference this time?

Well for one you don't have a single individual that is hidden from the public holding half of all the coins to be issued. And you have a team of people in Iceland who have formed a foundation that will have constant promotion, education and is there to answer for Auroracoin. The developers behind the coin are known by name and have nothing to hide. There will be mobile and web wallets in place along with some merchant tools and most importantly we will have an AUR / ISK exchange which anyone can see is an vital part of a cryptocurrency ecosystem.

So yeah, I think it will be different this time. Do I think it will happen over a night? no.