You are misinformed. Ethereum is not an Altcoin, it is new blockchain tech that is far different from bitcoin and for a different use. Bitcoin is a store of value. Ether is the fuel to run the ethereum network.
Microsoft is heavily involved in Ethereum.
http://www.zdnet.com/article/microsoft-solidifies-its-blockchain-as-a-service-work-with-new-banking-partnership/Invest in Ether and long hold for at least 1 year.
Ethereum has a potencial to growth but its still an altcoin and better to dont invest more than you can afford to lose..
If you are a trader you can try buy some and use it for trading purposes so that you can watchout for the price..
....if you wanted evidence that this coin is being pumped than this is it.