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Only Circle seems to be going down the path of making this user friendly for non-nerds. That is not enough. Now go fix your wallet.
Bitcoin was created to allow the individual user to entirely control their own funds, without control or restraint.
Circle is an exchange and my understanding is that they do not provide their users with their private keys.
Are you saying that for the masses to use Bitcoin/bitcoin, they need not be bothered with their private keys as well?
This shouldn't be an issue, people should be able to keep track of their private keys, especially in today's hyper-connected world where you can find and store information like that easily.
I guess some people just might not want to be bothered with a private key?