It's one thing to design processor application, and it is completely different task to actually design the processor.  Something like radeon 6970 gpu has 2.6 billion transistors. For FPGAs like startan-6 we are still talking billions of transistors. For someone starting from scratch, can you imagine how long it would take to draw wiring schematic with a billion components? This is what you would have to do to design a brand spanking new custom ASIC. ASIC is Application Specific Integrated Circuit, so either you have to piece it together via FPGA conversion or you have to design this circuit from scratch. This task would be not easier than it was to design FPGA like SPARTAN-6 in the first place. We talking major dollars here.