I may not be remembering correctly, but I believe he was asking an astronomical price (IMO) for the domain.
But hey, I drink a lot, so who knows!?

<3
I read back and you are correct him and Micon had a fight but I also read and it seems with a little research it has had around 2 new owners since.
They should offer an affiliate or something to the newer owner. So weird how no marketing is done and they wouldn't want all the natural type in traffic which leads to sign ups, like not working with them is spiting yourself. Maybe Ill go buy it and sign up for affiliate
Ego=Losing Money in this case.
Yes, SwC made an offer that was more than fair but he wanted a ridiculous amount.
I don't think it would have been worth more to them than what they offered either. There's a reason they didn't use the .com domain from the start - the same reason every poker/gambling site that accepts Americans does not - they don't want to use a domain that can be seized.
See
http://Bodog.com and why they now use Bodog.eu and Bovada uses .lv
I think at this point most players are used to every major site using a .eu/.ag/.whatever and not a .com
But yeah, if the current owner or a new buyer wanted to sign up for an affiliate account and make money forwarding people to SwCpoker.eu they probably can.