I am holding it for price rise as I am very much sure that price will be much higher in future which can help us in earning higher profits.
I hold most of my bitcoins. I bought most of them several years ago. I also use some of the coins to buy things.
Holding is the thing most of us do. Sure there are a lot of shops but we all know or want the price to go up a lot. So we can make double profit on it.
Yes, I never use up my saved funds or bitcoins for shopping rather i use my fiat and buy those products, because bitcoins are my future income and I can not simply waste them for anything now itself, though I am holding very few but I am very happy with what I am doing with my bitcoins.