Quote from: hevra on September 05, 2016, 11:25:06 AM

Still can't understand difference from Brave( But looks interesting. Could someone please resume for me differ between Brave and MASS?

What makes mass different from Brave?
Shrt answer: we don't replace someone elses ads with ours (which is illegal in most places).

Long answer:
Two things deffer us: (1) conflict of interests cleverly managed; (2) Mass money is not just for paying consumers.

A massive adoption of any software that incorporates filtering of ads and user data tracking in any form inevitably generates a conflict of interests. The size of the problem for advertisers is already huge and growing.

The main distinction of Mass from its rivals is in the way it handles this inescapable conflict of interests adblocking creates. Lets look at the participating contractors. There is a handful of business segments with hundreds of large multinational companies. The real-time bidding framework in the online advertising business is remarkably complex. There are dozens of linkage points where money/services flows have a long history of evolving relations.

Up to date, many ad-blocking businesses has been choosing the simplest pathjust ignoring the existing ecosystem. They would cut off some portion of an audience from the regular marketplace, seize attention, and impose their only rules. Rules may vary from one extreme of ignoring the advertisement world totally and relying on user donations to an extreme of unlawfully replacing existing ads with their own ones. Somewhere in between these extremes, other adblocking businesses follow a less marginal trail and practice a spot cooperation with certain ad networks. We consider that as a vague and deficient strategy.

RTB space is very complex. These are the numerous partakers in the morally questionable business of exploiting user data. Digital advertising industry is busy, lucrative, and muddy place. Can an outsider possibly build new junctions on all the business borders you see in this picture? We strongly doubt! Thus, this obvious hopelessness results in a commonly taken defamiliarization approach in the adblocking business.

We at Mass Network also admit that an adblocking business can not manage to install its agents into all important interconnecting points in the RTB world. Think of it as of jungle inhabited by many species interlocked into a complex food chain. Consumers attention is the food and ad inventory is the oxygen for those living in this pyramid. All known attempts of meddling the ecosystem lead to an ecological catastrophe. Presenting alien powerful species to an ecosystem and plotting it into any spot in the food chain inevitably disbalances the entire biota like rabbits did in Australia.

Mass found quite a sane solution to this problem. We do not ignore the jungle; we do not introduce new species to the jungle; we stay in the jungle but package food into various plastics and supply various oxygen-dependent ferments that can dissolve our plastics using strict chemical laws. Plastic in this analogy is Mass data protection. Ferments are the Mass Coin proprietary blockchain-based currency that is to be presented to a number of independent market makers operating on several cryptocurrency exchanges.

Mass Money make a difference!

While our competitors use the were paying our consumers attribute as purely a marketing trickwhich is a good and fair thing to do tooMass introduces the money aspect in a much more comprehensive, scientific way. Mass money is not just to please a consumer with micropayments for browsing; it is meant to serve as a circulation system for all participants, including dozens of business segments in the RTB framework. Mass money allows protected-by-Mass consumers to participate in the existing advertising framework to any extent they wish with any customization they are willing to apply.

Of course, any advertising world player from any business segment would need to buy some mass coins to include mass-protected consumers into the revenue. But that is the minimum inconvenience. And, getting back to where we started from, it is the admens problem that adblocker eat up their revenue. Thats them who let the situation to such a poor condition that someone from the cryptocurrency world has to come and fix it.