Quote from: hevra on September 05, 2016, 12:40:58 PM

So, the MASS token - it's just colored coin in Bitcoin blockchain?

By technical implementation - it is.

Although, saying that that does not explain any of its real properties.

Mass Coin is designed to serve the health of the advertising economy, of course, but it also suits interests of both long-term investors and middle-term speculators.

The one-time issuance principle guarantees the growth of value as long as the ecosystem doesnt stagnate. Unlike the most of the app coins, Mass Coin has an application in its core that is in high demand.
Advertising affects everyone and involves a lot of money. Tracking is becoming a really big issue, not only in advertising but elsewhere, on different occasions.

Stage 1: Initial Coin Offering

There are two stages involved in Mass Coins distribution: one to be distributed immediately after the ICO period and the rest to be distributed during an indefinitely long time, with distribution tempo ever decreasing. ICO goes until December 1, whatever is accumulated until then gets distributed among the participants. The larger part goes to immediate distribution. There are several reasons for this.
The system will need immediate liquidity (more market makers) after the product launch by the end of the year, thus many potential independent sellers of the currency are needed: someone will have to sell coins to advertisers.

Another reason is that examples of other systems indicate the opposite balance (majority to be distributed over a long time after the ICO) doesnt lead to system stability. At least it is far from being enough to make the system any better.

Considering that in real life the majority of money is owned by the large stakeholders such as banks and states, it is going to work. When people say the current global money system is decadent, they forget to add that no other system has proven to be viable yet. The current balance of money in the world is the result of a long, evolutionary process. As any evolution, it shows results that might seem strange in design but at least they are viable by definition.

Stage 2: Continuous Distribution

The remaining 30% will go towards continuous distribution. Anyone who runs Application, as well as the webmasters of Websites will be able to receive money every day, according to the involvement measures. These measures include:
Visiting specific sites (growing number in the partner list);
Time spent online visiting many sites (staying long at one site doesnt count);
Completing surveys, answering questions about yourself and your preferences, helping to clarify your advertisement-oriented profile;
Assisting the system by discovering and reporting botnets and other abuses;
Referring other people, bringing them to the system.
Gaining Tags.
Along the way, the measures of the difficulty of distribution will increase for each parameter. However, the value of money will go up too, and also, users can customize a lot of things in Applications UI, maximizing one type of participation in continuous distribution or another.