I think the price is all that matter. Peace
It is the only big reason why traders like to trade on bitcoin vs altcoin and bitcoin vs fiat. However it has a downside, if the price falls too much people may convert all bitcoin to fiat and stop using bitcoin. However the chance is very less.
i think 95% of the people only care about the price, and like 5% are seriously interested in the technology that powers bitcoin, and put it in front of the price when it comes to importance.
Because the price is the most visible for the eyes of the majority, and even me I look at the price because even how good the technology is but without the support and trust of the people it will not be successful, bitcoin is a good technology and it attracts more people because of the benefits we can get from using it.