Quote from: Pro4Never on September 28, 2016, 02:59:53 AM

Quote from: bakedrice on September 28, 2016, 12:44:33 AM

Tbh I don't think you should pay bittrex just to get listed. They should list jewels eventually. I rather you save that 3BTC on your developers and marketing

I wouldn't say bittrex needs JWLs more than we need them.. but hope u get my point. You have an amazing product, leader, and team, and bittrex should realize that soon enough and add JWL on its on accord.

Obviously if given the option of spending money or not spending money and getting the same results we would choose to not spend money but we were aware from the start that there is often a listing fee associated with bittrex, it's not something that would turn us away from being listed there and I wanted to make that clear as there seems to be some misinformation regarding the status of our application (we've done our part, simple as that).

Bringing up advertisement leads me to a handy little segue though.

Current Status of Advertisements/Roadmap

Facebook

In regards to heroes, facebook is always our #1 advertisement tool as it allows us to easily target those who are already fans of our previous projects or those who have played conquer online/similar games in the past. During the weekend we had a number of advertisement campaigns running with significant success. According to our webstats we had around 3,000 unique viewers on our website throughout the weekend and a large percentage of those came from our facebook advertisements.

As we've seen in the past, it's unlikely to expect these players to necessarily join right away (if ever) but it does help a lot having the name of the server already out there so people are aware of it before they encounter it from other sources. That first step has gone quite well and we've seen quite a few players joining the game as a result.

Newsletter

During the launch we sent out a (fairly basic) newsletter documenting the launch of the server. This was sent to approximately 10,000 unique email addresses based on past mailing list data from apex, the beta of the heroes server and the jewels project. The intention behind this is quite obvious but it gives us a good rush of initial players who are passionate about our projects who are now aware of the project and will join in the coming weeks.

Overall this campaign went quite well. I've always been personally a bit disappointed with the percentage of people who follow links from these emails but in comparison to past emails this one was quite effective and according to our stats had a solid conversion rate. It also allows us to update our contact list by filtering out those who unsubscribed from this most recent message and accounts which are marked as invalid. Obviously heroes has forced email validation which will improve the reliability of future newsletters.

Referrals

Referrals are going to be a huge part of growing the heroes project because when a project like this launches there really isn't that many people in game and it can be quite daunting for new players. The best strategy is to join with a group of friends. The referral system is designed so you can bring your friends with you, let them know about the project and help both you and them get some rewards in the same process.

Referral links can be found by logging into your account dashboard on our website. When someone who signed up with your referral link reaches level 70 both you and them will receive 3 days of vip service, a random garment (7 day duration) and 1 hour of double experience.

This is something we've not done with our past projects but the player feedback has been quite positive. We're excited to see how it goes in the coming week(s).

News/Gaming Media

I've submitted some information on the project to a couple of mmo news style sites. I obviously can't say if we'll see anything come from that but it's still totally worth doing for the hour or so it may take to compose the various emails. I'll of course be sending out some more similar messages in the coming days.

Upcoming campaigns

I really dislike top100 style sites as they tend to be unreliable and filled with fake votes but there are undeniably some players who use them to find projects. I've signed us up for a number of them and will be introducing in-game vote options in upcoming patches. If nothing else it provides good SEO for search results.

Thank you for these updates Chris! Very reassuring. Investors like us are a pretty impatient & insecure bunch, we need an over-abundance of reassurance every now and again! Grin

lol Thanks again! Wink