I love the fact that you are thinking about and challenging this concept and to your specific point, Incent won't be displayed to either merchants or consumers as tokens - but rather as 'digital value' in their local tender. The token is the fuel but it exists 'under the bonnet'. Recall Intel's annoying little jingle against the words "Incent Inside" - ;-)
Consumers receiving 2000 plastic points and having 'no idea of the value' is precisely what we are trying to move away from.
RW.
Thanks for your response. The word "loyalty" is causing confusion and I've seen this in every interview. Unless there's legal concerns, why isn't this explained as an Instant Digital Cashback Network - A network to challenge loyalty programs? With all the negative press regarding data mining store cards in Australia, a loyalty program vs cashback network alternative would gain press attention. It's not a challenging concept at all when explained like this.
Market as loyalty for business and reward cashback to their consumers.