Quote from: gormae on October 02, 2016, 01:33:10 AM

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I love the fact that you are thinking about and challenging this concept and to your specific point, Incent won't be displayed to either merchants or consumers as tokens - but rather as 'digital value' in their local tender. The token is the fuel but it exists 'under the bonnet'. Recall Intel's annoying little jingle against the words "Incent Inside" - ;-)

Consumers receiving 2000 plastic points and having 'no idea of the value' is precisely what we are trying to move away from.

RW.

Thanks for your response. The word "loyalty" is causing confusion and I've seen this in every interview. Unless there's legal concerns, why isn't this explained as an Instant Digital Cashback Network - A network to challenge loyalty programs? With all the negative press regarding data mining store cards in Australia, a loyalty program vs cashback network alternative would gain press attention. It's not a challenging concept at all when explained like this.

Market as loyalty for business and reward cashback to their consumers.

This is a really smart observation and product messaging and positioning is very much my 'part of ship' so you have definitely given me pause for thought.

What you are suggesting is that our messaging should focus on the way it delivers value, whereas I want to start the conversation with the genre or industry in which Incent lives, because it helps people to situate cognitively and provides us with a backdrop against which to describe Incent's unique features and points of difference. I believe this allows us to have a more expansive conversation than a start point of 'digital cashback' would allow.

Were digital cashback the extent of Incent's breadth or ambition we wouldn't have bothered to embed e-commerce functionality in the consumer wallet, or include an analytics package in the merchant side dashboard - to give just two examples. We might also have just piggybacked on a tethered crypto or even side-stepped crypto altogether.

Bottom line is that while digital-cashback describes, in part, what Incent delivers, we feel that characterizing Incent in these terms is unhelpfully limiting.

RW.