and in no way supports the breaking of the terms.
It's a bump of their topic.
No, I mean their post isn't telling others to say PM their new account or otherwise bypass the ban.
The ban is deserved regardless of whether they have a business to run, and they should not be given special treatment because of it.
I think they should and it does. The ban not only affects that user and its business (fine), but the customers of that business (not fine). Their post constitutes the minimum infraction of rules while trying to keep their customers undamaged and informed.