Its an example of (apparently) brilliant marketing and how mob mentality works.
99% of the people buying/ trading, mining have no idea about any of the technical aspects,
they only care about the hot new coin and a chance to make a few dollars.
It's kind of a sad comment on the state of the market actually,
but I guess that's human nature. (The desire to make money at whatever cost.)
People who lack the desire to make money at all costs are typically poor.. I know, I lack that desire. I also lack the skillset required to fully grasp the tech bhind this and many other coin. I do understand digital electronic hardware though, and this is a great way to become immersed in maintaining and modifying current computing gear :-D
The problem with new ICO, projects, emerging altcoin and financial technology is simple. Even if you are highly skilled individual with high technology awareness it might be not enough.
We simply can't predict if new project will be 100% successful or fail along the way somewhere like many others. Even totally first grade projects (or being presented as such) can fail.
Some examples: The DAO, PayCoin, GEMS, SpaceBit and probably many, many more but less known alts.
You don't need to be able to read the code to understand more complexity means greater attack surface.
ETH failure was 100% predictable even if you did not understand all the details.
Same goes for zcash
Personally i'm already concerned about segwit.
You know, a team of 5 or 10 people creates something, puts it in the wild and then millions of hackers try to attack it. See the odds?
The more features it has the more features can be potentially exploited. 100 features are 100 attack-vectors.