Quote from: hashcode on March 27, 2013, 03:23:04 PM

I have two ad units #312 and #1229 that are active on my page. One is a horizontal banner and one is a tower. Both are active on the site, but looking at these links:
https://a-ads.com/catalog?ad_unit_id=1229&target_type=AdUnit&partner=1229
https://a-ads.com/catalog?ad_unit_id=312&target_type=AdUnit&partner=312

The number of impressions is drastically different. Am I doing something wrong in my implementation? Should I not be running two different types of ads on the same page? If so, which one would be the more advantageous one to keep?

Thanks for your question. The reason is that we show only unique impressions to advertisers (i. e. globally unique IPs for the whole network during 24h period). You can see non-unique impressions here:

You can run as many ads on the same page as you want. Embedding several ad units on the same page should somehow increase your income, but not much.

Ideally more ads you have -> more buyers you attract to advertisers -> more income you have. Absolute amount of unique impressions should not be relevant.

But it works only when both conditions are satisfied:
1) publishers send buyers to advertisers.
2) advertisers pay per sale.

Currently it is not the case. According to current stats only <10% of earnings come from goals.

So currently we need to distribute significant part of money paid by advertisers somehow, and we use a number of globally unique impressions as one of the important criteria.

I know we need to document all this in detail. We are working to attract more advertisers that pay per sale. We offer discounts and free integration with our Goal Tracking API to such advertisers.