I don't want to be mean or rude or anything but I will give you my honest point of view here. I highly suggest cancelling your project, the world doesn't need any more lending or crowdfunding platforms as there are plenty of them at the moment and always people are getting scammed.
If you insist and you really want to continue then, I recommend making the platform P2P and decentralized (without the need of verifying ID , passport or address) , I mean take a look at Bitcointalk lending section , the loans are going just fine and we don't hear scams often.
I'm sorry to inform you but we're in it for the long term. I personally don't care if the site isn't an overnight success, but we'll get there eventually. As long as we build a good community of trustworthy individuals (like BitcoinTalk's community - as you mentioned) then we will be fine. Lots of new people are entering in to the Bitcoin space, it would be foolish to think it's all said and done in the crowd funding scene, or to say that their are any clear winners. It's a big open market, with plenty of space for us all.