Given the connections of that team, I don't believe that self funding would have been required.   I put over a bitcoin into Tokes during that ICO, and it is true that the funding was relatively modest.  They were starting the ICO at a less opportune time right before Christmas, and the marketing effort was put together last minute in order to coincide with the end of Incent's ICO.  They did manage to find a small but loyal audience who are supportive of the project.