After you reach rock bottom, increase the interval when you provide material, this will make those who were chasing you for all this long to "create their own material" - but make sure the interval isn't long enough for them to lose interest and cut the chase.
If the target increases the interval at which they provide material why would the media need to "create their own material"?
They wouldn't.
Trump is going to become the Fake News he preaches against - they guy can't keep a consistent thought in is head from one month to the next and he's allergic to facts.
They do, because many of them are chasing him for too long and need material to put to the editor, if the source is dry they've to come up with something.
And by "creating their own material" I don't mean exactly or only fake news, but irrelevant negative stuff that gets interpreted as a mental disorder from the reporter. Such as stuff normally of "Pink Press" put to news on a respectable newspaper.
Another thing that's killing Press' credibility is the annoying "The Internet reacted badly to...": You're killing the article at the title! The internet is a bunch of cables and electronic devices that sees no meaning on human affairs, so it doesn't react to it at all. You're meaning a bunch of people over the internet but your sample doesn't represent the whole or even the majority of the internet users and it's way complicated to get data enough to support such claim. Summing this is up and, by trying to pass his personal opinion as the opinion of a much wider group, the reporter is showing arrogance and lack of objectivity, a hard blow on whatever he wrote next within the article.