Post
Topic
Board Altcoin Discussion
Re: Do you think "iamnotback" really has the" Bitcoin killer"?
by
miscreanity
on 28/03/2017, 03:59:20 UTC
Anyone have any thoughts to share on this?

Re: The Bitcoin “Digital Gold Rush” Public Awareness Campaign has launched.

Where is the "Gold Rush" message?

All I see is some nebulous "bitcoin is coming".

Okay everybody's heard of Bitcoin and it is some weird thing. But afaics you aren't conveying a message to people of why they should even care.

First impressions are important. Branding isn't just about recall. It is also about what people associate when they recall.

What are you selling to the viewer? Gold (i.e. speculation because "the masses" don't care about sound money at all)?

Okay I guess with that QR code it is indicating that something digital is coming. But QR codes will become archaic. Shouldn't your imagery be more forward looking or something that will remain consistent.

I don't have any good ideas for suggestions, but maybe someone else will.

And really this is the problem Bitcoin has in general. You can't really advertise sound money. I'd try to emphasize the digital future somehow.

Over the past few weeks, I have been bombarded with questions about Bitcoin. Some have a rudimentary understanding, others know nothing other than the urge to find out what it is. A handful are even aware of Ethereum, but no other alts.

Yes, there is a notion of it existing and doing something. The majority of assumptions are that it is a savings account or stock, and the unspoken question is always: what problem does it solve?

Bitcoin makes banking more efficient and easier in some ways but does not really solve anything there. It seems the solutions are outside of basic banking, being more in the realm of higher finance and other industries that have a chain of accountability or tracking. That includes virtually every business and myriad private activities.

Price is still the main driver of interest. It may be another cycle or two before the real solutions start diffusing through the business world and attaining mainstream comprehension.

I have been explaining Bitcoin's value as being akin to a language - we can all use it; directly changing it is effectively impossible; the value is difficult to quantify but undoubtedly sky-high.