Re: The Bitcoin Digital Gold Rush Public Awareness Campaign has launched.
Where is the "Gold Rush" message?
All I see is some nebulous "bitcoin is coming".
Okay everybody's heard of Bitcoin and it is some weird thing. But afaics you aren't conveying a message to people of why they should even care.
First impressions are important. Branding isn't just about recall. It is also about what people associate when they recall.
What are you selling to the viewer? Gold (i.e. speculation because "the masses" don't care about sound money at all)?
Okay I guess with that QR code it is indicating that something digital is coming. But QR codes will become archaic. Shouldn't your imagery be more forward looking or something that will remain consistent.
I don't have any good ideas for suggestions, but maybe someone else will.
And really this is the problem Bitcoin has in general. You can't really advertise sound money. I'd try to emphasize the digital future somehow.