The timing for the re-branding is right, now that they have completed the modernization of their site, over the last few months, going from URL-based secrets to registered accounts with optional 2-FA.
But more importantly, many old articles referred to the SatoshiDice on-chain game which has been disabled for years. Users still got confused by it.
Good choices, all in all.
Bring the leader board back and the site will outshine SatoshiDice in its best days.
In the future, consider a 2nd currency with lower TX cost, like Ethereum or Litecoin, if the latter ever switches to SegWit and Lightning transactoins.
This will allow newbies to play with smaller amounts. Bitcoin TX fees are too high atm.
Yeah but you do realize that Satoshidice was created by Erik Voorhees. Who is pretty much the pioneer of Bitcoin. The name really means more than the site itself. And re-branding is really not always a good thing. It would of been ok for some other smaller tier type of dice site but not for Satoshidice.
This site if I recall correctly was sold for like 120K BTC, which around the time was $11-12 million or so. Most of the value was in the name.
They paid $12 million for this name and now they do not use it anymore! This means that they destroyed this brand!
Based on this, I have one question to the community: If they destroyed a $12 million name, how successful will they be with their new "mega" name?