No one is forcing anyone to send ETH before releasing "all the important stuff".

Current price is based on just the idea - which is why its 50% the price for the first 48hrs, within 2 weeks we will release "all the important stuff", leaving you 2 weeks, with full information to join the ICO - albeit at a higher price.

I'm sorry if this isn't your preferred method of doing things, but it is how we have decided to run our crowdfund. I guess the alternative could have been do a Pre-ANN, then in 2weeks release the whitepaper and open the ICO for 2 weeks at full price; but we'd like to reward Early Early Investors.

We will update our website with details of the project once it is ready to be released.