You shouldn't see it as a threat from the price perspective because It means nothing, you should however see how much Its mentioned on the news, how many shops (local and online) use it, how many ATMs does it have, how active the development is etc. Bitcoin wins in all these things beside Ethereum is not meant to be an electronic cash but bitcoin is.
well i heard a lot about Ethereum this year. Even on TV and it was not about crime and money laundering

It was about universal blockchain technology wich allready use UN
It tested on electrocar charging station in Germany. I hope to see Ethereum in Tesla stations veeery soon. But not only because Elon Mask and Bill Gates are friends , but because Ethereum is digital gas.