Who do I contact at HEAT in regards to setting up an investor relations mgmt and social media strategy? My impression (with all due respect) is that the team is mainly focused on the technical stuff...

Yes, participation in a domestic exhibition in Finland is of course a positive thing but I am talking about several urgent actions that should be undertaken asap! Do an interview on Kitco, get a reference on Zerohedge or Market Oracle or set up a dedicated named YouTube channel. Time to wake up folks! The competition with weaker technical solutions is already 150% active in this area.
info [at] heatledger [dot] c o m
Svate (Eliphaz Fimk) would be the one to contact.
If you are going after businesses, the event they just attended has representatives from many of the largest financial institutions in the nordic region. And thats just the ones listed as partners on the site.
What happened with the tokens to equity program, is it still planned?

A few pages back they said it was delayed, because the software was delayed. They did mention a 6 month delay, but it wasnt entirely clear if this was refering to the 6 month delay on the release of the software, or if the IPO also will be pushed 6 months, making it likely to happen in Q3.