BAT's policy is very interesting. COIN sold out in minutes,wish i had some in it. Its on ETH based. They briefed detail in their whitepaper.
The guy behind BAT is Brendan Eich, the creator of JavaScript and the co-founder of Mozilla and Firefox, with a solid team funded by Founders Fund, Foundation Capital, Propel Venture Partners, Pantera Capital, DCG, Danhua Capital, Huiyin Blockchain Venture among others.
To be honest ...woow.
I missed on BAT ICO as well. And now the only option is to add them to my portfolio from exchanges. Yup, it is awesome to see the track record and experience of team supporting BAT. The question is who well this token will do in the coming years and the wealth it will make for its bag holders...