It's a pretty strange development indeed. My biggest concern is that only 1 trillion of the 10 trillion tokens that will exist are being sold during the ICO (source:
https://steemit.com/etheruem/@nole/kin-a-crypto-by-kik). Gnosis sold 30% of its total supply and people were wary of investing in it, so seeing how much they manage to raise is going to be interesting.
Wow that is definitely different! I can see though that they would want to get it out to their current users as well so they may be holding some back for that. But true it does seem like they holding some back on purpose to create more of a demand.