The simple fact is that scarcity/urgency sells, as proven by the many popular ICO's based on ideas far less likely to succeed than FootballCoin.
Hopefully lessons can be learned from the devs experience of this ICO so far and the approach can be adapted to help this project reach the fantastic potential it has. I hope they have the resources to do everything before the start of the new season so investors can see some success this season rather than waiting for the next season.
As we already stated before the ICO,
we have the financial resources for the August launch and to keep going till the end of the 2017-2018 season.
At this moment we are working on a more friendly setup of the platform for the users outside the cryptocommunity: in-game market without any transfer tax and, besides sell and buy, we will have the
lease option.
Lease will mean that anybody that have a Player Card that is not used by himself for a contest can place that card on the market for lease. Managers that want to use that card will pay the fee (in-game so no extra taxes will apply) and have the card available for the contest.
When I mentioned resources I was mostly referring to people. Funding is important too but you will still need a large and skilled team who can cope with the pressure of getting everything ready for the start of the season.
It sounds like you're busy working on some changes so good luck and I'm sure we're all looking forward to seeing the final product in August.