http://ulogos.com/wordpress/wp-content/themes/rokophoto-lite/img/ulogosblack.jpg

   Ulogos White Paper

Description
Ulogos is a breakthrough advertising model, Ulogos Token is the discount present value right of all future ads.

Business Model
Price fluctuation is the future direction of the advertising industry. Traditional advertising model is to pay for the attention of the populace. But with the ascent of mobile web with WeChat as example, the populace's attention has once-and-for-all been rendered captive, and traditional forms of advertising are facing enfeeblement. During this late stage of internet industry, the focal point of the battle will shift from number-of-users to the minutes-of-time of attention spent per user. WeChat, having placed the larger part of the user's time under occupation, has made it hard to conduct advertising on a large scale any longer. The only mechanism at this point which can conduct an effective struggle against WeChat are price fluctuation charts, which constitute the advertising industry's new, and sole remaining channel.

Token is the future channel of advertisements
To deliver advertisements through price fluctuations, assigning prices to the reputations of brand names themselves is needed. This was a feature commonly provided by stock markets, but first of all, only companies of a large enough scale have been afforded an opportunity of entering the stock market, and second, there has not existed a global stock market, and third, the stock market deals in company names, not brand names. Token offers a blockchain commodity representing brand names and a global, 24 hour exchange. Advertisers market themselves via buying-back the Token denomination corresponding to their brand name, an action which will increase that Token prices, thereby effectively leading to self-promotion. At the same time, Token and coinday will become important channels for user interaction.

Token priced should never be manipulated, so a snapshot balance inheriting mechanism is introduced.
If majority of a specific Token is controlled by its brand owner, then the latter can manipulate price surge with a very tiny cost, this will finally destroy the whole Ulogos advertising mechanism. So, a fair issuing mechanism must be introduced, so as to ensure the dispersity of Token, thus the only way to push up the price is to put in hard cash. A lesson learnt form the hard fork of Eth and ETC, snapshot balance inheriting is a very effect way to avoid price manipulation.

The ICO target Ulogos Token is the Mother Token for all Tokens
In the future , the issuance of all brand-related Tokens will inherit a snapshot balance from Ulogos Token. So, holding Ulogos Token means holding a corresponding amount of ALL Token issued in the FUTURE.Technical Roadmap Why Ulogos Blockchain is needed Issuing tokens with smart contracts is a better way compared to building a new blockchain. But its a pity that Ethereum blockchain is defined as the universal platform for smart contracts, so enormous smart contracts will run on Ethereum. Because more enormous smart contracts will be published for advertisement in our system, they should not be crowded with all other smart contracts in Ethereum. So a new blockchain should be built dedicated for this project, and this blockchain will be based on Ethereum technology with some customized optimizations.

Ulogos Token smart contracts
Ulogos Token smart contracts consist of two parts, the first being the transaction feature, and the second, the template of a smart contract, which will generate the resultant smart contract for a particular brand, at the same time issuing Token by inheriting the snapshot balance of Ulogos Token .

ICO Plan
Issuing plan for Ulogos Token:

BTC award    16,500,000   Bitcoin blockchain snapshot height：480000
                1Ulogos Token is awarded to 1 BTC
ICO          4,500,000   See below
Total         21,000,000

Issuing plan for Ulogos Ether:
Ulogos ether is the currency on Ulogos blockchain to pay transaction fees.

ETH award    84,000,000aprox     Ethereum blockchain snapshot height:1919999
                      1 Ulogos Ether is awarded to 1 Eth

ICO   award   90,000,000 20 Ulogos Ethers are awarded to 1 Ulogos Token Icoed
Total         174,000,000 aprox

Token ICO Auction Method
Total ICO quantity:4,500,000 Token
Auction method: one-bid total value bidding
Total value bidding limit: unlimited
ICO time period：7 days (not started yet)
Currency accepted：BTC

An Auction Example:
   Total value limit bid Investment value
   Person A 3000 BTC 500 BTC
   Person B 2100 BTC 800 BTC
   Person C 1800 BTC 200 BTC ICO closed at 1500BTC
   -----------------------------------------------------------------------------------
   Person D 1500 BTC 1 BTC These bids are out
   Person E 1000 BTC 100 BTC
   Person F 800 BTC 10 BTC
   Person G 500 BTC 5 BTC
   Person H 300 BTC 10 BTC

Usage for ICO income
The development and marketing for Ulogos Blockchain

ICO Cooperating website
chaobi.la

web
www.ulogos.com

描述
ULOGOS 是基于区块链的品牌商业模式，Token 是未来所有品牌价值的贴现

ULOGOS商业模式
传统广告模式是花钱购买观众的时间。以微信为代表的移动互联网，彻底吸引走了大众的注意力，传统广告模式面临失效。随着互联网进入下半场，争夺的焦点从用户数转向了用户的时间。微信占用走了绝大部分用户时间，但是在微信上很难大规模发布广告。唯一能够与微信竞争时间的应用，就是价格走势。

通过Token发布广告
任何品牌都可以利用价格波动发布广告。广告发布者购买自己品牌Token并注销，品牌Token价格上升，吸引大众的注意力，从而使价格转化为营销。
同时,品牌token还有很多其它的使用价值:Token的COINDAY还是用户群差异化管理的途径


Token的快照继承机制
如果一个品牌持有人持有品牌Token的大部分比例，则有机会操纵行情导致广告机制失效。要有公平的Token发行机制，确保Token足够分散化，广告发布者必须要投入真金白银才能推动它上涨。借鉴eth和etc的分叉方式，通过快照继承机制是一种避免价格操纵的方法
比特币是全球用户数最多的虚拟币,有200多万个用户,而且持币量清晰可查,最适合做为快照继承的对象

本次ICO的是全球所有品牌的Token
未来所有的具体品牌Token，都将从ULOGOS Token继承一份余额快照来发行。因而，持有ULOGOS Token，即意味着将持有未来所有新发行的Token

技术路线
为什么要创建Ulogos Blockchain
由于全球有万计的品牌需要发布要发行Token智能合约，因此不适合与其它类型智能合约共同拥挤在同一个区块链上，因此本项目单独建一个区块链，本区块链是基于ETHEREUM技术，做一些针对性的优化

ULOGOS Token 智能合约
Ulogos Token 智能合约有两部分构成，第一部分是Ulogos Token的转帐功能，第二部分是一个合约模板，调用此模板可以生成独立品牌Token的智能合约，同时继承Ulogos Token 的余额快照

ICO方案
Ulogos的Token发行机制

比特币赠送 : 1650万个比特币快照区块高度：480000(1:1赠送给比特币持有者)

   ICO : 450万个(ICO机制见后)

   合计:2100万个

ulogos ether的发行机制：

以太坊赠送   约8400万以太坊快照区块高度ETHEREUM 1919999(1:1赠送给以太坊持有者)

ICO赠送   9000万         ICO的Ulogos Token1:20赠送

合计      约17400万

ULOGOS TOKEN ICO 拍卖指南

募集资金上限：无
时间：7天
接受货币：BTC
保证金比例：10%

举例：

   市值上限投资额
   小张 3000 BTC 投500 BTC
   小明 2100 BTC 投800 BTC
   小李 1800 BTC 投200 BTC ICO 募集1500 BTC结束
   ------------------------------------------------------------------------
   小吴 1500 BTC 投 1 BTC 以下未投中
   小赵 1000 BTC 投100 BTC
   小韩 800 BTC 投 10 BTC
   小薛 500 BTC 投 5 BTC
   小甄 300 BTC 投 10 BTC

资金用途
ULOGOS 基金会开发和推广

ICO 指定
Chaobi.la

官方网站
WWW.ULOGOS.COM