I should do research? How about this research, getting public admission here in the post above for the first time I've seen anywhere publically that Richard owns the majority of LKK?
Your point is my point - he's the one who stands to gain the most, but it's the crypto investors who funded it, and stand to gain a little or lose a lot.
You don't think that confirms my suggestion that Richard stands to make most of the profit, or that it is a make him richer scheme? Okayyyyy...

Wow, thanks, learnt something today. In future I'm going to only invest in companies/coins where the founders own almost none of the shares so they have no chance of profiting

.
On a more serious note, the price is "manipulated" by the algorithm described here:
https://www.lykke.com/asset/doc/marketmaking.pdf. Why don't you spend more time researching first before speculating without basis?