And buying it is better than mining on smaller mining setups.
It's better for hoarding (I bought) but mining is also profitable. I only have 2 cards (I'm a newb latecomer) but with the current price, it's run a few hours and it's already done more that half profit compared to 24h of mining eth (extrapolated in 24h, it's 9E vs 2E). Sure, small amounts but why not.
I have a 4 1050ti rig and it is still 4x more profitable than eth. This is based off the last day where the global hash was peaking over 1k GH and current price 2800 satoshi.