Unfortunately, I think the drama has just begun.

Even if BCC fizzles away to nothingness (which I doubt as see my comparison above about the similarity of this to the ETH/ETC split) there will be other threats to Bitcoin. Now that someone has challenged BTC by forking the chain directly, I think it will lead to a spat of such attempts for every minor thing going forward.

Also, there is a coordinated effort for this by moneyed interests. See Kraken's announcement about supporting BCC the instant the fork mines its first block on the new chain. We also know slimy Poloniex will be at the trough as well, even thought they posted a we are undecided message, we know they were the first big exchange to introduce ETC trading in the middle of the night with no advanced notice before, so why wouldn't they do so again.

Once two or three big exchanges are supporting it, people will be demanding the other exchanges do as well. So like it or not, once you have a certain critical mass of people supporting it, for whatever reason, it will have staying power.