Quote from: HEROinME on August 15, 2017, 03:39:07 AM

Quote from: remedcu on August 06, 2017, 05:14:29 PM

Quote from: andreykh on August 06, 2017, 04:22:38 PM

Given that the project heading to an ICO has really great potential, is well-elaborated (also in the white paper), and is lead by a credible, experienced team, you'll need:
- a robust landing page with right emphases and all relevant information, and
- a bunch of marketing activities using these instruments listed in another thread:

Quote from: Svyaznoy on July 09, 2017, 02:50:08 PM

1. Classic PR - press releases, interviews, Q&A
2. Banner advertising - display ads for extensive reach
3. Influential marketing - connect with opinion leaders.
4. Social media - connect with audience & opinion leaders.
5. YouTube - statements from founders, project introduction.
6. Bounty campaigns - referrals showtime.
7. Placements in blogs - native advertising.
8. Viral media - videos or pictures.
9. Community marketing - you know, Bitcointalk.
10. Events - meetups, conferences etc.

Whitepaper? Hell with it, we will have an alpha version of complete working product!
Credible, Experienced Team? No Sad

But we are ready to learn anything and every famous guy started at zero! And we are learning each day!
Landing page? Sure, easy peasy

Marketing? I have a fine knowledge of marketing and have done for few company, but I have not yet done for an ICO, which soon will change Wink

unfortunately, you cant get away from writing a whitepaper even if you have a working product. you need to address the token utility, your development roadmap, target market, business revenue, etc. there are many well-written whitepapers out there for reference. however as with most of the comments here, your business solution must make sense and $$.

Svyaznoy's list is quite comprehensive and worst case scenario, engage a digital media company to help with the PR. I approached a company recently on an upcoming ICO and was quoted US$150K~$500k depending on how far you are willing to go. I have done a fair bit of research over the past couple of months and i think cost could be managed to below US$50k for reasonable outreach. however bottomline, your solution must make sense. you cant even begin to imagine how many trolls out here that will trash your idea, accuse you of being a money-grabber, scam, etc etc.....

If you need help, you can PM me, hahaha hopefully i can share some positive experience in the next couple of months.

One thing that it is very important, I consider is keeping very informed to the project's follower community, keeping them up about new information. This gives credibility to the project. There always will be these people say that the project is scam, but if you do this, many people will give them their trust in that project

I don't know if someone already mentioned you but also there's another way do marketing for an ICO, you can offer bounty to those people that have a blog about cryptocurrencies for writing an article about project