Quote from: wisard on August 23, 2017, 01:19:35 PM

You need to find a hook to get restaurants to promote GFT themselves to all their patrons. (Which may mean a referral program for restaurants which helps them get diners to come back.)

Definitely! That's why we are trying to offer 0% fees on Wire/ACH/SEPA transfers to the owners. They will promote us if our solution will be cheaper than credit cards acquiring. Also, the venue receives the whole gift card nominal regardless of the actual order amount (you may want order only a coffee and croissant for 13$, but the owner will get 15$ from 15$-worth gift card).
Besides that, we have designed and sent to printing the first portion of promo table-tents with our advertisement.

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You should not aim for a global launch. A GFT voucher user doesn't care if there are 500 restaurants on board in the whole world.

The global platform is one of our key benefits.
You see, e-gift card business is a large multi-billion industry. Only in the US, there are 4-5 services with business model resembling our 2THE.PUB service(our solution for restaurant business), the market itself is highly fragmented.

We introduce both B2B and B2C (2THE.PUB and EasyGifts) solutions to cover all business needs. Simple and completely free SAAS services for small business (see our 2THE.PUB and EasyGifts services), tailored solutions for enterprise customers and our "platform+finance" services with low fees for e-gift integrators. We don't want to compete with local companies, we want to cooperate with them.

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You need to go with direct sales to corporates (everyone eats lunch). But this can only work if the walking distance area has more than 1-2 participating restaurants.

The idea is really good, but, as you mentioned, it may work only for urban areas with high concentration of our partner venues.

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Really, there have been a lot of startups that have failed in the gift certificate business who have had awesome tech - because their marketing didn't match their tech strengths.

So true! Almost any tech startup is dead in a year without great marketing.

I will discuss your proposals with our CEO.

Thanks a lot for your advice, @wisard!
A pleasure for me.