Team from Apple --> secrecy, no product announcements, rumors, leaks, etc. until the final product is revealed and puts all speculation to rest.
Apple leaks left and right these days months before revealing a product
But anyway not disclosing the developers makes total sense, having absolutely nobody as public face is another if you want to receive money
I want this project to succeed but the more you dig into it the fees are not that much lower and the team are ghosts no wonder people worry
To be honest it doesn't have to be that much different than a regular exchange. If they can just make a GOOD pure crypto exchange that's open internationally, then it's gold... none out there.
WCX fees are much lower than what already exists. Comparing WCX 0.1% net fee (both sides of the trades) to Poloniex 0.4% and Bittrex 0.5%, that's 4x and 5x lower respectively. And they're likely to attract good liquidity because makers are paid to place trades on the book. Which in turn attracts retail traders.
And the downside is pretty limited. No exchange I know has failed unless caused by external factor such as a hack. Which comes back to their point of "security is their top priority" which makes sense to focus on that since it's a big factor.
Basically the project is a slam dunk if they can pull it off.