Quote from: negafen on October 11, 2017, 02:39:35 AM

Quote from: Octavius on October 11, 2017, 01:43:42 AM

Hi Andrew and Negafen

I run a technology ebay and amazon store in Russia and we have issue with imitation sellers selling under similar name as us. We get complaint from their customer and it hurts our brand name. We tell ebay and amazon and it is too late by then. We need something like this to let our customer know what is real and fake. We dont know much about how to use blockchain but will this be easy to use? How do we get NFC chip and scan that we are real? I see other projects that do similar thing but they have not developed much and not user friendly.

I will follow you on telegram. We need a project like this for our business growth. Thank you for answering

Hi Octavius - thank you, these are exactly the real use cases that we are trying to solve. We'd like to start out by saying that we have previously experienced the same issue you are facing and realised that this is a common issue amongst brands. It is what spurred us to come up with the solution.

The key concept here would be this - if you produced only 100 limited-edition products, you would buy 100 tags from us, and for each product you will assign the tag. At each point of it changing hands, you can have the ownership change, and this movement of the product will be permanently stored in the blockchain. In there future, no one can claim to own one item unless they have the associated tag.

At launch we will be trialling with QR codes as it is easier to implement. Later on, we will partner with hardware manufacturers to produce specific RFID tags that can be read by the NFC reader on Apple or Android phones.

For the manufacturers, we will build apps that will plug in directly to the ecommerce sites and APIs that can be used to integrate into the current software that they use. One crucial adoption bit is that the technology is going to be largely invisible. We will provide the generic apps, Apple and Android mobile apps, and api access for free.

How do you currently mitigate against imitation products and could you tell us a bit more about your business?

We send email to our customer warning of knock off and we complain to ebay and amazon. It is too late when we do this. Customer already harmed and they complain to us.

We run a big technology store in Russia and Ukraine and we sell custom televisions. We have big name here and competitors use our name to sell fakes and bad electronics Sad