The idea behind UTRUST is pretty good. However the success of a project depends not on the concept but on its implementation. What do we know about the team? Do they have what it takes?
They have a lot of software engineers with multi-years experience and CEO looks like is really passionate about blockchain and crypto currencies. Only time will tell I guess
Looks like most of the core team are from Subvisual, a web development and design firm. Ratings on Facebook and Google are 4.8 and 5.0 respectively.
Also their webpage have linkedin pages of the whole team, and they seem top notch by any standards.
True, but PayPal have years of a head start and their staff is huge with a lot of experience in financial and legal matters. Those areas could be underserved by UTRUST's web development focused team.
Then again Facebook was just 5 college students.