b) The industry right now at inventory level has no idea what Blockchain is or cryptocurrencies. Presumably there is a significant proportion of funds allocated to marketing and messaging. Looking at most OTA's results, the 15% fees sees a significant proportion on marketing (Google, TV, print, conferences etc.)
It is remarkable that more and more people are getting involved into cryptocurrency operations. We can clearly see it following the BTC and ETH exchange rates that are close to beat all time maximums. Of course, it is not expected to happen immediately. And the transformation for crypto usage will be smooth.
In comparison with the classic Airbnb model, we see serious benefits for rentals. No commission, no currency conversion fees, no service charges. No middleman. Just a smart contract. Full value for guests and hosts. The advantages are huge for the real estate industry.
And we need a brand new platform to make it happen using a new business model that is really different in comparison with Airbnb. That's why we are working hard on REALT marketplace based on cryptocurrencies from the very beginning.