Love the "elevator pitch" of this concept: your data is valuable, so why not make money from it?
I think the crypto community would be all over this, but the strategies for reaching a broader audience will be essential for growth.. How do you get someone who is only vaguely (if at all) familiar with BTC to use an app that is based on an alt-coin to control something that they barely even know has value? Seems like a steep education curve to reach most users, so trying to simplify and create a user-friendly experience is going to be a major hurdle.
Looking forward to following along
Most of crypto projects have similar problem. Cryptocurrency is just not known and trusted enough even thou we saw a lot of useful and interesting projects like Datum being released. I hope soon more and more people will adopt it.
With a higher market capitalisation more and more people will become interested into this technology and they will find out that it's easier than they have thought. That's the time when etherium and all those ICOs will boost.