You are right here. As good as UTrust maybe become, as long as the advertisement isn't enough it will not get a base outsite of the crypto world, and that would be not enough to be in competition with Paypal.
Good point. But aren't we trying to bring the outside in and combine it with crypto into one grand unified blockchain crazy world? That's a simplified view of how I am seeing the future.
Well you can see it like bringing in the outside or bring out the inside, but in the end crypto needs to get to the masses. That's the point, otherwise even a great project like UTrust will have no chance out there. The userbase is the important part for something like this, so I hope, after the launch of UTrust they will make enough advertisment to widen the userbase fast.
The thing is, Utrust wont need that much advertisements than other crypto projects because people will see the payment option on their favorite shopping sites and wont even need to know the project from before to start using it.