They will need to market it to merchants to get accepted by them. get merchants is the biggest bottle neck for crypto at the moment, however the good thing about uTrust is that they take out the volatility risk of crypto
for the merchants, so it will be a much easier sell for them.
It would be very difficult to take out the volatility risk of crypto and I dont see it happening that merchants will accept crypto payment methods in the near future. But IF they can convince a big player in the market, other will join too. I think it will take at least 10 more years for that.