Most users just think it as another hard fork and they would get free air drop and get some coins free.But people who have some knowledge about bitcoin expect no2x to succeed as they find no problems in the existing bitcoin.So,they think that there is no need of segwit 2x activation.
Indeed, I think the experience of Bitcoin Cash has given people unrealistic expectations for this fork. Many think it's just a free airdrop of a new altcoin. They don't seem to realize that if companies like Coinbase, Blockchain.info and Xapo follow the 2X chain and refer to it as "Bitcoin" that they will be migrating to a new network -- and bringing all their customers with them.
For example, Blockchain.info is one of the most widely used wallets in the ecosystem. Someone using this wallet to accept transactions will accept B2X as valid payment, even though they may have thought they were receiving BTC. When they go to pay someone in BTC, all they will have is B2X. This could lead to major confusion, network disruption, and financial losses for users. I wish Segwit2x were just an airdrop, but really, it's much more dangerous.
That surely is a confusion among people who don't know much about Bitcoin and the fork. According to me the name "Bitcoin" should not be given to anybody as it reminds of everyone that it's the king of cryptocurrencies. Whichever fork happens for whatever reason should use any other name other than Bitcoin. It will surely lead to a confusion among people as to which side they are in and which coins they are using.
The upgrade should be done as it improves the overall capability of Bitcoin but it has to tackle some major problems like the change in name itself, letting the customers choose what they want, protection from hackers and other issues in splitting the chain.The split will enhance the networks capability and it must be done at some point of time when the network will be overloaded. So if the split provides security and enhances the network at the same time then there should not be any problems in people supporting it.