Quote from: dobrescu.mihnea on November 03, 2017, 01:35:36 PM

Quote from: jlp on October 29, 2017, 02:09:08 AM

Quote from: dobrescu.mihnea on October 23, 2017, 01:17:55 PM

Another type of ICO I was wondering about with regards to your view on it would be digital advertising ICOs like Papyrus for example. Considering social media and digital advertising are growing exponentially in this age, do you think Altcoins would have any potential to penetrate this space?

Papyrus is probably the 3rd or 4th project Ive seen related to a new token being able to control advertising.

They cite a lot of business problems, which seem legitimate. But I dont see how they can solve them.

Papyrus states the following as a Papyrus Advantage (solution to problem):

Quote

Controlled advertising
Users are able to create precise policies to control what ads they see and what data they share with advertisers.

How?

The majority of advertising that you see is from Google, Youtube (which is Google), Facebook and Twitter. You cant control the advertising that they show you. When you search on Google, it shows ads on top of the search results. How do you think Papyrus is going to let you control that? Are they going to hack into Googles servers? When you watch Youtube, it shows commercials at the beginning of the video. How is Papyrus going to let you control Youtube? When Facebook shows ads in the right column, how are you going to stop them? Is Papyrus going to use a blockchain to stop these ads? How?

The biggest source of revenue for Google is AdWords and Google is the biggest advertising middleman on the internet. Therefore, Google AdWords is the biggest form of advertising on the internet, and it runs on Google's sites. How is Papyrus going to interfere with this?

For all of the other sites on the internet that have ads, most of them use Google AdSense. They put Googles code into their website, select some parameters and let Google serve the ads into their websites. Then Google charges the advertiser every time a visitor clicks on that ad, and pays a percentage of that to the site owner. How is Papyrus going to interfere with this?

Papyrus has all of these fancy diagrams, but no mention of Google Adwords or AdSense.

The people who controls the advertising are the people who control the traffic. How will Papyrus convince these people to let them take over control?

I didnt read all of their information, so maybe I missed it. Maybe someone can explain to me how a blockchain is going to enable Papyrus take control.

Hey jlp, what do you think about Playkey ICO? It seems quite promising.

Also, if you have time, I'd love to hear about your thoughts on Cryder ICO, a sort of Uber equivalent in blockchain.