They proved to be not reliable. They did not mention the KYC process well (especially not during the pre-ico). They changed the rules during the game (I already bought tokens and then they changed the rules). So why would I trust them with my id?! What guarantees do I have that they will treat it with care?! What guarantees do I have it will not be used to steal my identity?! Maybe not be utrust, but who can guarantee it will be safe and will not be stolen from utrust?!